Detailed showcase of Corporate America's constant creation, alteration, and recasting of cultural elements through advertisement, product details, and placement of their products in human elements such as film. Intended to question the negative connotation with both advertisement and corporate use of culture/humanity through example. Each element of this collection covers a different company approach to connecting their product to human ideals and/or directly incorporating their brand into the cultural sphere. Created within the Cooper Hewitt Scholars program.